Blog & Insights
Thoughts on European marketing, Web3, gaming industry, and KOL strategies.
Gamescom 2026 Marketing Strategy: Maximizing Event ROI
Complete guide to Gamescom marketing based on real case study achieving 268% traffic growth. Six-phase strategy framework covering pre-event planning, KOL coordination, and post-event follow-up.
European Gaming Industry KOL Marketing Complete Guide
Comprehensive framework for gaming influencer marketing in Europe. Based on 30+ KOL network management experience, including pricing benchmarks, ROI calculation, and multi-language market strategies.
Web3 Marketing in Europe: Navigating MICA Compliance
Key insights on marketing blockchain projects in the European market while staying compliant with new regulations.
Gamescom 2025: Lessons from Managing 15+ KOL Partnerships
Behind-the-scenes look at coordinating influencer campaigns for major gaming events.
Building KOL Networks: Quality vs Quantity
Why working with 30 carefully selected influencers beats managing 100 random ones.
Cross-Border E-commerce: GA4 Analytics That Actually Matter
The metrics European brands should track when expanding to new markets.
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